The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
May 11, 2011
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Marketing Strategy
When You Tell A Bad Story with your Business
I was there for 45 minutes after shopping for 2 minutes, and then left with nothing - and, this wasn't…
May 10, 2011
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Marketing Strategy
A Failure To Communicate
When I first started, my websites sucked. It's taken me 13 years and I think I show some marginal improvement.
April 27, 2011
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Marketing Strategy
Business Storytelling: Get Your Website Done Right
Knowledge is the best defense to jerk-asses who want to take your money and dumb-asses who don't know their trade.
April 26, 2011
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Marketing Strategy
My Business Story: I Aim to Misbehave
I Aim to Misbehave. It's high time for a new kind of storytelling in business. I thought of myself for…
April 21, 2011
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How Work Works
Five Types of Punks and What To Do About Them
Getting stuck because of another person sucks. And it sucks more when that person is an punk. Here are a…
March 18, 2011
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Money & Clients
Why Freelancers Get Jaded: A Tale of Two Non-Clients
Trust your instincts - they're finely-honed senses dedicated to protecting your ass from the tiger (or client) about to eat…
March 17, 2011
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How Work Works
A Toolkit For Bitchslapping
Having been born with the ability to deliver a fierce written bitchslap - the likes of which is now feared…
March 10, 2011
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Marketing Strategy
An Open Letter To 99.9 FM: Ad-Free?
Before you start high-fiving yourself too hard for this amazing act of generosity to your listeners - consider doing something…
March 7, 2011
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Leadership & Headspace
The Opposite of Gratitude – The 2% Grudge
Make a note that when you see The 2% Grudge emerge, you should kindly ask your fellow business owner to…
March 3, 2011
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Systems & Scale
Learning To Say No
I'm going to start asking myself, does this make me feel like a WHORE?
March 1, 2011
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How Work Works
Loathing Abundance
What are the last three insults you heard? I bet at least one ended with -bag. Something was so awful,…
February 28, 2011
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