The WTF Marketing Blog
Systems & Scale
Building the systems that let a business run without you holding every piece of it.
Systems & Scale
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide…
August 13, 2026
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Systems & Scale
Here are the first 5 things I’d do this week
New year, new plan. If you're getting back to work today, here are the first 5 things I'd do this…
January 5, 2015
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Systems & Scale
Why Rituals Matter
Almost every morning since Ryland was born, I've had breakfast with him and my wife before I start my work day and…
December 26, 2014
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Systems & Scale
Pull my lever: Efficiency and Effectiveness
This month's Word Carnival topic is Price vs Value and my post comes in two parts. First: the marketing 101 bit…
June 24, 2014
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Systems & Scale
The Bigger Plate Phenomenon
I'm struggling with this post. I wanted to start it by being funny. I've built a business on funny. You're…
June 26, 2013
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Systems & Scale
You Can’t Automate Friendship
Chalk one more "1st World Problem" onto the list: As I was commenting on Annie Sisk's blog on my iPad…
October 31, 2012
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Systems & Scale
The Plumber’s Not-So-Leaky House
Have you ever heard the limerick about the Plumber's Leaky House? It goes something like: The best plumber in town, whose work…
October 25, 2012
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Systems & Scale
The Danger of Doing Everything Yourself
The inherent danger of doing everything yourself is that your project will never get done. Your idea will never escape…
April 23, 2012
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Systems & Scale
Derby Girls Get Community
In the game and beyond, they add a lot of value to our community. Lots of great ideas for charities…
February 6, 2012
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Systems & Scale
Equal and Opposite Community Reactions
Try putting a Captain Kirk fan in the same room as a Captain Picard fan. Then, just for fun, bring…
August 31, 2011
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Systems & Scale
How Not To Engage Your Community
Every so often, I see someone try to rally their network in a way that makes me cringe as if…
June 2, 2011
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Systems & Scale
Talking About Creating: Defeating Commander Cockblock
My projects are like marshmallows on a stick over the fire, and I'm watching 'em burn.
May 19, 2011
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