Marketing Effectively in a Crisis

Connecting communities and people together is more important now than ever. We’ve all lost our “third place” – that place that isn’t either work or home. Hell, most of us have lost our “second place” in layoffs or office closures – and if this is you, you need to read last week’s post on surviving […]

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How to Survive Working at Home

Howdy! It took a global pandemic for me to start blogging again, so there’s that. Over the last two years of not blogging, I’ve been doing a deep-dive in lead organizing Fort Collins Comic Con and Fort Collins Startup Week, along with a lot of course building for small businesses on Skillshare. This week I’m […]

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Don’t Be Afraid To Call Out The Bullshit

“That’s bullshit,” I looked up and everybody was staring. I’d said it out loud. “Oh, looks like I’m about to get kicked out of another meetup group.” Someone at the meetup had just described using the shitshow known as Instagress to promote their product on Instagram. Basically, this nonsense piece of social media wonkware automatically likes and […]

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7 cost-effective alternatives to that popular online program

It’s that time of year again. Soon you’re going to see all sorts of affiliate ads floating around for a certain business marketing class with a huuuuuuuuge price tag. You won’t see it on my blog. I hate that affiliate nonsense. I’ve been there, though. I know that terrible pull; the drive of curiosity to know the one secret that […]

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Social Media ROI’s not hard to track, you’re just asking the wrong questions

[box style=”blue” text_align=”center”] A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free on Amazon today: – 30 Ways to Bloom Your Online Relationships – Butter and Beast: Inspirational Stories & Recipes to Feed the Entrepreneurial Mind, Body & Soul [/box] A pervasive myth among newbie social media managers […]

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What makes the Holidays so magical?

A light blue twinkle permeates my vision. A whoosh of air signals that I am no longer standing at the entrance to a “shuttle simulator” ride in Las Vegas’s Star Trek: The Experience. I’ve been transported to the USS Enterprise-D’s transporter room. Starfleet officers stare back at me, visibly relieved that I materialized in one piece. I am not hallucinating. I am not plastered. This is real life. To […]

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