The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Marketing Strategy
Two Questions To Grow Your Business
If you're a service-based business owner, there are likely two things you are not asking for, costing you marketing visibility…
May 11, 2026
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Leadership & Headspace
What’s keeping you up at night?
I'm gonna share some stats with you and I wanna know if it sounds like you. And if it does,…
April 14, 2026
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Marketing Strategy
The #1 Avoidable Headache For Small Business Owners: Website Woes
Did you know WTF Marketing has a new podcast? Wait! Before you roll your eyes at the idea of yet-another-thing™…
April 18, 2022
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Marketing Strategy
Marketing Effectively in a Crisis
Connecting communities and people together is more important now than ever. We've all lost our "third place" - that place…
March 25, 2020
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Leadership & Headspace
How to Survive Working at Home
Howdy! It took a global pandemic for me to start blogging again, so there's that. Over the last two years…
March 19, 2020
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Leadership & Headspace
Don’t Be Afraid To Call Out The Bullshit
"That's bullshit," I looked up and everybody was staring. I'd said it out loud. "Oh, looks like I'm about to…
May 19, 2016
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Leadership & Headspace
Fuck “Fake It Till You Make It”
Hello, there. Been a while, huh? I screwed the pooch by leaving you hanging after I dropped the bomb that…
January 29, 2016
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Marketing Strategy
Most marketing is total bullshit.
It's true. Between clients who (having been inundated by the latest guru's advice) insist on pushing nonsense on a customer…
April 29, 2015
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Money & Clients
7 cost-effective alternatives to that popular online program
It's that time of year again. Soon you're going to see all sorts of affiliate ads floating around for a certain…
February 17, 2015
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Marketing Strategy
Social Media ROI’s not hard to track, you’re just asking the wrong questions
[box style="blue" text_align="center"] A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free…
February 13, 2015
Read it →Marketing Strategy
Marketing Nonsense: Meaningless Words and Red Herring Concerns
It's that time again - the Word Carnival has come to town. This month’s topic: Dirty Deeds and Due Diligence -…
January 29, 2015
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Systems & Scale
Here are the first 5 things I’d do this week
New year, new plan. If you're getting back to work today, here are the first 5 things I'd do this…
January 5, 2015
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