The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
How Work Works
(Un)necessary Snobbery
Don't know what I mean? Just ask a typography junkie about Papyrus.
January 13, 2011
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Money & Clients
Everything I Need To Know About Freelancing I Learned From Captain Hammer
He doesn't need business books. He's just naturally like this.
January 12, 2011
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How Work Works
The Words Game: -isms
Ageism and racism are two sides of the same coin. Is there an -ism for being intolerant of intolerance?
January 4, 2011
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Leadership & Headspace
Projections
We can't live in fear of the future. But we do have to own the consequences of our actions when…
January 3, 2011
Read it →Marketing Strategy
A Christmas Gift From @LoganZanelli
Who and what are you thankful for this holiday season?
December 22, 2010
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Marketing Strategy
Marketing With QR Codes
Here's a few QR code uses to market products that I'd like to see.
December 21, 2010
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How Work Works
Savvy vs Smarmy
For the people wanting to make a real difference, savvy social imperatives are where it's at.
December 20, 2010
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How Work Works
The Fallacy of Easy
Anyone can be a rockstar on level one. It takes a lot of time, effort, and attention to become a…
December 19, 2010
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How Work Works
The Problem with Busting Chops
Ball-busting on that level makes it look like you've been here, done that, got the t-shirt and what you've just…
December 18, 2010
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Marketing Strategy
Using Twitter for Business (the right way)
There's lots of suggestion pages on how to use Twitter for business. Most of 'em have it wrong.
December 17, 2010
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How Work Works
Calling Bullsh!t: Gen-Y Values at Work
I can already hear the rally-cry of the battle-worn managers: "Work is work. Show up, get paid, and go home.…
December 16, 2010
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Marketing Strategy
How To Vet a Social Media Professional
If they look, smell, and sound like a sleazebag, you're probably dealing with a sleazebag.
December 15, 2010
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