The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Marketing Strategy
Why Squeeze Pages are Douchebaggery
I might be a jerk, but I know an inauthentic tactic when I see one and squeeze pages are definitely…
April 14, 2010
Read it →How Work Works
Rebellion Has a Place in Corporate Life
I once worked for a company that had an official policy against a coffee maker of any sort. It went…
April 8, 2010
Read it →How Work Works
The Pact
I will not work for or support any company that mistreats employees, customers, or the community it serves.
March 2, 2010
Read it →How Work Works
The Education Paradox – Just Do Something, Damnit
There are only three ways to differentiate yourself from other dumb hicks.
February 26, 2010
Read it →Leadership & Headspace
I Am Not A Thought Leader
Thought Leaders, by definition, lead the average folk to the promised land and celebrate how much they know by imparting…
December 23, 2009
Read it →How Work Works
Grandma’s Job
If your Grandma had your job, would you be pissed off at her boss? At the company?
December 19, 2009
Read it →Money & Clients
Spec Work or Celebrating Your Audience?
Art is subjective; but taste is also subjective. Designers have a responsibility for acknowledging both sides of the coin, just…
December 16, 2009
Read it →December 10, 2009
Read it →Leadership & Headspace
The Hierarchy of Success as it Relates to Killing Kittens
How often do you start at the execution (Just Do It) phase for every-day tasks? Almost always, right? Some things…
November 5, 2009
Read it →Leadership & Headspace
When the “right” way won’t let you get it Right…
It's hard to fight convention, the "right way" everyone knows (like play an E chord). Traditional wisdom demands you play…
October 26, 2009
Read it →Money & Clients
Trust and Pricing
Without inherent honesty about accurate and fair pricing, someone's getting screwed. Without trust, it's only natural to assume you are…
October 24, 2009
Read it →Only useful emails.
No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
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