The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Systems & Scale
One Little Thing
It's funny how saying "Yes" to even one more task can cause so much damage.
February 25, 2011
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How Work Works
An Ugly Post About An Ugly Topic: Marketing by Screaming
What if we actually shut up for once and let our customers and friends to the speaking for us, to…
February 24, 2011
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How Work Works
Dear HR: Stop Hazing Job Applicants
Screening is one thing, but when it goes beyond screening to hazing, it's just pathetic. So, Human Resources, pretty please…
January 24, 2011
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How Work Works
Let’s Talk About Tomorrow
The weekend was probably shorter than you would have liked. Last week may have been a heinous bitch. Monday is…
January 23, 2011
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How Work Works
Allies and Enemies
I've always been astonished by people who play politics in business. The ones who can talk out of both sides…
January 22, 2011
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Systems & Scale
Giving Up Before You’ve Even Begun by @LoganZanelli
If you're trying to build a community, or launch an Internet marketing or social media campaign, ask yourself why.
January 21, 2011
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How Work Works
The Resume is Garbage – Seriously, Stop Writing ‘Em
Don't send them a piece of paper that's easily sent to the shredder or recycle bin (or worse: an email…
January 19, 2011
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Marketing Strategy
Embarrassing Social Media #FAIL
If you post two sexual terms in a LinkedIn update, you get a #FAIL.
January 18, 2011
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Systems & Scale
Building Community: Leading by Stepping Aside
Leaders who think it's all about them have lost their way. Building a community requires a lot more than a…
January 17, 2011
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Leadership & Headspace
Sat On By The Elephant
50% actionable educated guessing, 25% analytics, 25% emotion.
January 16, 2011
Read it →How Work Works
Calling Bullsh!t: BS Titles
Bad managers play the title card when they don't want to pay you more money.
January 15, 2011
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Marketing Strategy
It Just Works vs The Alternative
When something just works, you don't have to convince people to use it.
January 14, 2011
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No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
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