The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Money & Clients
The Flip-side of Bartering
If you know me, you know how much I hate asking for favors. I think if you're doing work, you…
January 24, 2012
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Marketing Strategy
From Nick’s Friends: Why Looking Good On Paper Means Jack Shit
I mean, I know I’m a great coach. I have fantastic insight, amazing life experience, and a finely tuned bullshit…
December 19, 2011
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November 29, 2011
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Marketing Strategy
Social Media Makes Business Owners Stupid
Like an alzheimer patient oscillating between two Starbucks on opposite corners - we keep on clicking on. And on. And…
November 23, 2011
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Marketing Strategy
Define Winning
There are days as an entrepreneur when you actually loathe the thought of touching a computer. Or picking up a…
November 12, 2011
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Marketing Strategy
Schadenfreude and Getting Sh!t Done – A note to #OWS
Trust me, while I'd have no reservations about chilling in a park all day, working on my laptop - a…
October 25, 2011
Read it →Marketing Strategy
Star Trek, Space Shuttles and Steve Jobs
When I learned that DeForest Kelley died, I had this gnawing pit in my stomach. Like something truly unique and…
October 5, 2011
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Marketing Strategy
Aim for One
This is what social media is. It's not a race for fans, followers, friends, views, or subscribers, like those things…
September 30, 2011
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Marketing Strategy
Screw Doom and Gloom. I’m Excited!
With enough tenacity, enough small victories, enough follow-through, you can do anything. The problem? Most people aim too low for…
September 29, 2011
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Marketing Strategy
Ideal Customers? Think Again – Find the Jerks
You know how to recognize the people you want to sell to - because they're just like you.
September 26, 2011
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Marketing Strategy
Good Words Build Great Ideas
We owe it to ourselves and the people we lost to remember this day for more than the pain that…
September 11, 2011
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Marketing Strategy
The Right Emotions for the Right Product
What emotional stage, if any, are you setting for your product, your service, your business? Does the emotion you're trying…
September 7, 2011
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