About Nick
The guy behind the WTF.
I'm Nick Armstrong of Fort Collins, Colorado. Marketing leader, event organizer, and enthusiastic T-Rex costume wearer.
How I got here
I'm the Geek-in-Chief of WTF Marketing. I help small businesses, nonprofits, and civic organizations remember how to market in fun and profitable ways, including rebuilding profitability for a mom-and-pop shop that was $60K in operational debt, and helping a client generate $200K+ on a single product through better strategy.
I'm also the Executive Director of Howdy Neighbor Events, a 501(c)(3) driving $1M+ in projected annual economic impact for Fort Collins, and reinvesting $165K+ back into this town so far.
The events
Fort Collins Comic Con
3,000+ attendees. $390K–$520K in annual direct economic activity. $120K+ raised for Poudre Libraries' literacy programs, $40K+ for the Alliance for Suicide Prevention.
Founded in FoCo
A pay-what-you-can, week-long entrepreneur and nonprofit conference. ~$605K projected impact to local businesses. NPS of 76 in 2026.
FoCo Book Fest
77% first-time attendees, 47% traveled to Fort Collins to attend. Author NPS of 79, and 100% said they'd return.
Credentials, for what they're worth
Certified Systems Business Coach®
Working toward ACC and PCC credentials through the International Coaching Federation.
BizWest Top 50
Most Influential Business Leaders, 2024, among many other accolades.
TEDx Founder & Speaker
Founded TEDxFoCo in 2011, hosted 3 events, and spoke at TEDxFrontRange.
Beyond the desk
I currently chair the Fort Collins Parks and Recreation Advisory Board and serve as a Board Member of the Boxelder Sanitation District. I helped pass Ranked Choice Voting in Fort Collins and coordinated the successful 2A For Parks ballot initiative.
Also, and all the most important stuff: a father, a CSU grad, a TaeKwonDo black belt, the author of three books, and an executive producer of audio dramas. None of that pays the bills directly. All of it makes me better at the work that does.