The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
How Work Works
Ugly Business
There are dark days when the cashflow stops and those bills are looming and the way out isn't clear. Those…
September 5, 2011
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Marketing Strategy
Hacking QR Codes: I’m a QR Code Pirate and I’ll Make You See Booty
Don't believe me? OK. Fine. Let me give you an interactive demonstration. Ready your smart phone, dear reader!
September 2, 2011
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Systems & Scale
Equal and Opposite Community Reactions
Try putting a Captain Kirk fan in the same room as a Captain Picard fan. Then, just for fun, bring…
August 31, 2011
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Marketing Strategy
Angry Nerds and Violating Expectations
The one in which I present you with a tale of two very different software updates.
August 3, 2011
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Leadership & Headspace
Dickish Behavior is Addicting
Dickish behavior is an addiction and it takes work to compensate for it - and the bad news: there's no…
July 25, 2011
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Systems & Scale
How Not To Engage Your Community
Every so often, I see someone try to rally their network in a way that makes me cringe as if…
June 2, 2011
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Marketing Strategy
Out-of-Date Storytelling
Orange Julius is a tribute to a past age. This isn't the big problem. The big problem facing Orange Julius…
May 31, 2011
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Marketing Strategy
The Role of Guile in Business Stories
A purple cow is still a cow, it just looks deceptively funky. Only the bravest of the brave will attempt…
May 30, 2011
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Marketing Strategy
Digital Excommunication
They want your attention, your interaction; apathetic silence is the polar opposite of that.
May 24, 2011
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Marketing Strategy
Business Storytelling by Proxy
After dealing with shady characters for too long, some of those negative characteristics start rubbing off on you. And that's…
May 23, 2011
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Systems & Scale
Talking About Creating: Defeating Commander Cockblock
My projects are like marshmallows on a stick over the fire, and I'm watching 'em burn.
May 19, 2011
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Leadership & Headspace
Guest Post: Good Judgment Comes from Experience
It can be hard to document these life lessons without being cynical or harsh or just plain mean.
May 16, 2011
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No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
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