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The WTF Marketing blog

How Work Works

Teams, workplaces, careers, and the unwritten rules nobody hands you on day one.
Group of friends hugging, seen from behind
How Work Works

Ugly Business

There are dark days when the cashflow stops and those bills are looming and the way out isn't clear. Those…

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Overstuffed clear trash bag on a city street
How Work Works

Loathing Abundance

What are the last three insults you heard? I bet at least one ended with -bag. Something was so awful,…

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Two women whispering behind a third woman's back
How Work Works

Allies and Enemies

I've always been astonished by people who play politics in business. The ones who can talk out of both sides…

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Crowded New York subway car
How Work Works

The Words Game: -isms

Ageism and racism are two sides of the same coin. Is there an -ism for being intolerant of intolerance?

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Only useful emails.

No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.