Marketing Strategy
Two Questions To Grow Your Business
If you're a service-based business owner, there are likely two things you are not asking for, costing you marketing visibility…
May 11, 2026Read it →The WTF Marketing blog
Marketing Strategy
Positioning, messaging, and campaigns that sound like you and actually move people.
Marketing Strategy
The #1 Avoidable Headache For Small Business Owners: Website Woes
Did you know WTF Marketing has a new podcast? Wait! Before you roll your eyes at the idea of yet-another-thing™…
April 18, 2022Read it →
Marketing Strategy
Marketing Effectively in a Crisis
Connecting communities and people together is more important now than ever. We've all lost our "third place" - that place…
March 25, 2020Read it →
Marketing Strategy
Most marketing is total bullshit.
It's true. Between clients who (having been inundated by the latest guru's advice) insist on pushing nonsense on a customer…
April 29, 2015Read it →
Marketing Strategy
Social Media ROI’s not hard to track, you’re just asking the wrong questions
A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free on Amazon…
February 13, 2015Read it →Marketing Strategy
Marketing Nonsense: Meaningless Words and Red Herring Concerns
It's that time again - the Word Carnival has come to town. This month’s topic: Dirty Deeds and Due Diligence -…
January 29, 2015Read it →
Marketing Strategy
What makes the Holidays so magical?
A light blue twinkle permeates my vision. A whoosh of air signals that I am no longer standing at the entrance to a "shuttle simulator" ride…
January 1, 2015Read it →
Marketing Strategy
Bad small business social media is why we can’t have nice things
This month's Word Carnival is all about Jekyll and Hyde business decisions. That is: perfectly valid yet diametrically opposed views…
October 30, 2014Read it →Marketing Strategy
Words are Everything
I was in one of those conversations the other day. You know, the kind where you drift off into your…
May 13, 2014Read it →
Marketing Strategy
That Time I Got My Ass Kicked By A-Train Marketing
I'm a strong believer in coopitition. What Coopetition Means What's coopitition? One of my favorite mentors - a counselor -…
May 2, 2014Read it →
Marketing Strategy
Just Because You’ve Got Yourself An Expert…
Everybody likes validation from Experts from time to time, even me. Here's a little secret, though: true capital-E Experts are really…
April 29, 2014Read it →
Marketing Strategy
Marketing @Microsoft, Kimye, and Shark Tank: Context and Consistency
Context and consistency shape our perceptions, make or break markets, and subsequently shape our purchasing decisions. Don't believe me? Follow…
March 27, 2014Read it →Only useful emails.
No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
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