The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Marketing Strategy
I Got Here With Help
Each and every one of us has had those moments. We fall down - whether from exhaustion, lack of commitment,…
August 1, 2012
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Leadership & Headspace
And the horse you rode in on…
You can't (and wont) trust an expert's solution to a problem you can't understand.
July 25, 2012
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Marketing Strategy
Be Kind, Please Rewind
In a world seemingly stuck in perpetual fast-forward, it's time we all take a moment to be kind and rewind.
July 20, 2012
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Marketing Strategy
#$%!: a Guide to Profanity in your Messaging
Chances are, you're reading this in your email - through my newsletter. Chances are, unless you're like me, you don't…
June 27, 2012
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Leadership & Headspace
Art, Craft, and Commodity – Quirks Create the Business
The E-Myth style of systemization only works for assembly workers. Quirks are the things that make Art and Craft so…
May 30, 2012
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Leadership & Headspace
Cement Patch, Glitter Glue, and Spreading your Specialty
You don't pay your friend to operate on you after reading WebMD, right? So - why would you operate on…
May 15, 2012
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Marketing Strategy
Your Website and Home Depot: How are your Sidewalks?
If you asked me right now to name my six favorite programming languages, I could. Draw a near-perfect blueprint of…
May 7, 2012
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Systems & Scale
The Danger of Doing Everything Yourself
The inherent danger of doing everything yourself is that your project will never get done. Your idea will never escape…
April 23, 2012
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Marketing Strategy
I Hate That – How Extreme Niches Connect You with What Your Ideal Customers Really Want
When I develop my own projects, I immediately seek out folks who absolutely hate it and try to find out…
March 28, 2012
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Marketing Strategy
The Five Things The Bachelor Can Teach Us About Marketing
The Bachelor provides a huge, shallow window into other people's interactions - like people-watching at the mall on steroids. This…
February 28, 2012
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Systems & Scale
Derby Girls Get Community
In the game and beyond, they add a lot of value to our community. Lots of great ideas for charities…
February 6, 2012
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Marketing Strategy
When You Do The Right Thing…
The gray area exists for a reason; everybody thinks they're in the right, even if they're not. The only real…
January 28, 2012
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