The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Marketing Strategy
Small Business Marketing: The Difference Between Love and Lonely Nights is Seduction
Did you know I met my wife online? As a result, I'm a huge proponent of online dating. So while…
February 26, 2013
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Marketing Strategy
Protecting the Mavericks: the difference between Firestarting and Arson
"Of 40 women who came together at this Women With Big Ideas conference, not one of them could name another…
February 15, 2013
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Leadership & Headspace
How’d Those New Years Resolutions Go For You?
I didn’t make any New Years Resolutions for 2013. In my mind, that is a kind of resolution: don’t make…
January 27, 2013
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Marketing Strategy
Are We There Yet? Nick’s Origin Story – Killing Some Dreams To Save Others
This is a bit of a long story - three times longer than I normally post, but I've been hearing…
November 27, 2012
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Money & Clients
Why not try Increasing the Price by 50 Cents Instead?
There are plenty of alternatives to bankruptcy when faced with a strike by your Twinkie-baking workers. To wit: Increasing the…
November 16, 2012
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Systems & Scale
You Can’t Automate Friendship
Chalk one more "1st World Problem" onto the list: As I was commenting on Annie Sisk's blog on my iPad…
October 31, 2012
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Leadership & Headspace
Today is the Day to Make a Difference
I don't usually post two days in a row - but this is important. I push people a lot to…
October 26, 2012
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Systems & Scale
The Plumber’s Not-So-Leaky House
Have you ever heard the limerick about the Plumber's Leaky House? It goes something like: The best plumber in town, whose work…
October 25, 2012
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Leadership & Headspace
A public service announcement for our burnt-out friends…
Want this on a t-shirt? Now you can have it... Thanks to you, this PSA hit #3 on the front…
September 13, 2012
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Leadership & Headspace
How To Avoid Punching People who tell you to Follow Your Passion (and find yours along the way)
When your passions aren't naturally things you can turn into products or services, the advice to follow your passions sounds…
September 11, 2012
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Marketing Strategy
How to fix US Politics (well, the ads at least)
This year alone, media stations are estimated to bring in $3 billion for political advertisements. While political candidates themselves have…
September 7, 2012
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Marketing Strategy
The Right Way To Ask For Help
Many people have wonderful ideas but no clue how to market them. A few people want to build the next…
August 19, 2012
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