The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
Marketing Strategy
Generation Y (Millennials) have a Branding Problem: Value
Except, there isn't really one. A Generation-Y problem, that is. Not the way you're thinking, at least. There is a Young…
September 24, 2013
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Money & Clients
Want Referrals? Get People To Hate You First.
This month’s Word Carnival topic features the wildly talented carnies tackling the ins-and-outs and ups-and-downs of referrals. To be honest,…
August 27, 2013
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Leadership & Headspace
Think you’re a total failure? You are probably right.
This month's Word Carnival topic discusses the feeling that you are a total fraud. It's called Impostor Syndrome. And almost…
July 29, 2013
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Money & Clients
How Not To Hire A Marketing Guy
I wanted to share with you a call I got yesterday. I've redacted the names to protect the "innocent". "Hi,…
July 11, 2013
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Systems & Scale
The Bigger Plate Phenomenon
I'm struggling with this post. I wanted to start it by being funny. I've built a business on funny. You're…
June 26, 2013
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Leadership & Headspace
Mulligan: What I’d Tell Myself If I Could Go Back to Day One
Last week I answered this question by saying, because of Star Trek's temporal prime directive, I'd tell myself nothing if…
June 7, 2013
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Leadership & Headspace
Leave the Past in the Past: A Lesson from Star Trek
A question small business owners get asked a lot: "If you could go back in time to your first day…
May 28, 2013
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Marketing Strategy
Say… wha?
One of my (former) readers was disturbed enough by my last post and comic on the dangers of slut-shaming as…
May 20, 2013
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Leadership & Headspace
A Note on Personal Accountability
It's 9:21 AM on Tuesday April 23rd and I'm working on my slides for a three-day training I'm going to…
April 30, 2013
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Money & Clients
There’s No Such Thing As Free: Pay People What They’re Worth
Freelancers, Small Business Owners: Don't Accept Less Than What You're Worth For Any Job. Small Business Owners: Pay People What…
April 2, 2013
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Marketing Strategy
What To Do When Your Marketing Project Becomes a Wraith
If you're not a fan of Stargate: Atlantis, you may not know what a Wraith is. They are one of…
March 27, 2013
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Leadership & Headspace
What Your Small Business Can Learn About How EA Games Tanked The Multi-Million Dollar SimCity Brand
I've long been a power-crazed dictator. It's why I run my own business - and why I enjoyed spending my…
March 9, 2013
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