The WTF Marketing Blog
Marketing advice that isn't total bullshit
Plain-spoken notes on strategy, community, and moving before you're ready, written for capable people who are tired of doing great work alone.
No fluff, no funnels-for-funnels' sake. Just co-creating your best work.
Latest
August 13, 2026
Community is a System (how to build a customer base from scratch)
TL;DR Version: It's been a hot minute since I wrote a blog post this long, so here's a handy-dandy guide to what's inside: Great, sustainable communities are built on seven…
TL;DR Version: It's been a hot minute since I wrote a blog post this…
Systems & Scale
How Work Works
To Hell with Ted
You are the toughest critic on yourself that there will ever be. And if you start listening to all the…
December 14, 2010
Read it →
How Work Works
Burn Your Bridges – For Real This Time
Don't wait until tomorrow to tell the pricks to f*ck off, you might get hit by a bus TODAY and…
December 13, 2010
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Systems & Scale
The Key to Community Building: ABC
Always Be Crediting. If you aren't giving credit to the people who've helped you get this far, they're not going…
December 12, 2010
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How Work Works
What Bullies Do & The Opposite of Bullying
A lack of action, based in fear, is bullying.
December 10, 2010
Read it →How Work Works
The Origin of STFU: Diplomacy and Gen-Y
A complete 180 from our Baby Boomer managers, who say nothing to avoid showing disrespect; Gen-Y stays silent to show…
December 9, 2010
Read it →August 27, 2010
Read it →Marketing Strategy
Beware the Telephone Guru
If Alexander Graham Bell were alive today, do you suppose he'd call himself a Telephone Guru? Probably not. In fact,…
June 19, 2010
Read it →How Work Works
Three Things Every New Graduate Gen-Y Job Searcher Should Do Today
It's summer; a new slew of Gen-Y'ers are graduating... each time this year I like to give tips to the…
May 17, 2010
Read it →Systems & Scale
How To Destroy a Community
As it turns out, it's ridiculously easy for a leader to destroy a community.
May 1, 2010
Read it →Leadership & Headspace
How To Handle F*ck Ups
If I help you by pointing out your douchebaggery, what good does it do to flip me off and continue…
April 28, 2010
Read it →Marketing Strategy
The Finer Points of YouTube Video Marketing
Seems like we have an attention span problem. Short of pumping aderol into the water supply, we can only hope…
April 22, 2010
Read it →Marketing Strategy
Social Media Wankery
You can't assume your friends (business or otherwise) have opted-in to your marketing jackassery. Why would you trust a "social…
April 20, 2010
Read it →Only useful emails.
No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
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