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Yellow cupcakes, one topped with a QR code
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December 21, 2010

Marketing With QR Codes

Here's a few QR code uses to market products that I'd like to see.
Nick Armstrong
Business coach · Fort Collins, CO

When I have a product, I’ll be all over the QR code movement (click on the link if you don’t know what a QR code is). Basically, it’s a barcode that smartphones can read – they can resolve to websites or add contact information.

Here’s a few QR code uses that I’d like to see:

  • QR codes on the backs of book covers with a link to a video intro from the author.
  • QR codes at the Denver Museum to get more information on my favorite pieces of art.
  • A QR code on my favorite soda to show me nutrition information comparisons.
  • A QR code on a shirt at Kohl’s, which takes me to a display of a complete outfit involving that shirt.
  • A QR code scavenger-hunt to find the best sightseeing spots in a city I’ve never been to before.

In fact, I don’t know why food bloggers, fashion bloggers, art bloggers, and travel bloggers aren’t printing out a bunch of QR codes for their blog posts and sticking ’em to the backs of menus, on outfits, on art displays, and on city guides.

Do you?

(Header photo: QR Code Cupcake by Clever Cupcakes)

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