Opens in a new tab
Click to expand this blog's comic
October 26, 2009

When the “right” way won’t let you get it Right…

It's hard to fight convention, the "right way" everyone knows (like play an E chord). Traditional wisdom demands you play the chord the right way. Traditional wisdom would have been wrong - 22 Grammys wrong.
Nick Armstrong
Business coach · Fort Collins, CO

It Might Get Loud is a film about the electric guitar featuring Jack White, The Edge, and Jimmy Page.  It has a little to do with guitar, and much more to do with finding your way in the world.

Among the best lessons, U2’s The Edge found the E chord too complicated to convey the sound he had in mind.  He invented a new chord to cut out the unnecessary bits and get the exact sound he wanted.

It’s hard to fight convention, the “right” way to do something – like play an E chord.  Traditional wisdom tells you play the chord the right way.  Traditional wisdom would have been wrong – 22 Grammys wrong.

Is doing things the “right” way keeping you from doing something right?

Crooks and thieves apply this lesson every day to do something wrong, to do harm.  I’m looking at you, AIG.

Good and kind people should apply this lesson to do something right.

Being a rebel isn’t always wrong.

In this post

Keep reading

WTF Marketing PSA - Opportunity Lacks Spatial Awareness
Marketing Strategy

Two Questions To Grow Your Business

May 11, 2026
Peak Productivity - WTF Marketing PSA
Leadership & Headspace

What’s keeping you up at night?

April 14, 2026

Only useful emails, sent when I write something new.

No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
Reach out directly:
nick@wtfmarketing.com