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Peak Productivity - WTF Marketing PSA
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What’s keeping you up at night?

I'm gonna share some stats with you and I wanna know if it sounds like you. And if it does, then I have some very small homework for you at the end of the post, but stick around until then. 60% of small business owners and nonprofit leaders say that marketing and revenue are your…
Nick Armstrong
Business coach · Fort Collins, CO

I’m gonna share some stats with you and I wanna know if it sounds like you. And if it does, then I have some very small homework for you at the end of the post, but stick around until then.

60% of small business owners and nonprofit leaders say that marketing and revenue are your biggest issues.

Two thirds of you say that survival mode or feeling stretched is a daily occurrence. And in order to get out of that mode, 40% of you say that you want clearer strategies or templates or tools.

Hi, I'm Nick

Hi. My name is Nick Armstrong. It’s been a while.

17 years ago, I became the Geek-in-Chief of WTF Marketing on a mission to help you rediscover what makes your work worth doing and to help you build the systems, the community, and the confidence to keep doing it.

Over the last 10 years, I’ve been experimenting and learning and theorizing as the Executive Director of a local nonprofit, Howdy Neighbor Events. Alongside an amazing team of geeks, we built out Fort Collins Comic Con and Founded in FoCo, two of our community’s largest events.

Founded in FoCo and FoCo Comic Con have an annual combined economic impact of over $1 million dollars. The systems that lead to that growth and impact didn’t just happen by accident. They were the result of years of purposeful testing and experimenting and learning.

I want to share what we learned with you.

You Can't Keep Going Like This

You might have lost the freedom to leave your business or your nonprofit even for a weekend. Now you’re probably trying to desperately outrun AI and burning out in the process. And you might have even forgotten to put in place the functions or systems that led to profitability and market connection in the first place.

It’s not sustainable. You cannot keep going like that. And I want to help you.

I want to help you get a clearer strategy and find new audiences and help stabilize your revenue so you can breathe and take a break and leave for a weekend without the fear of it all burning down.

You need clear strategy and templates. You need to get out of survival mode. You need help finding new sources of revenue. Cool. You’re not alone.

62% of your peers are feeling exactly the same way. And I’m here to help.

What's Next for WTF

WTF has been quiet for a while, but we’re back in action to help you get out of survival mode. Every blog post and video is going to help you learn something for free that you can immediately put into action.

I’m also going to have courses that you can take and learn step by step the actions that you need in order to succeed or get out of the mode that you’re in. And you’re going to have my help every step of the way.

For the first time in 10 years, I am taking on new clients to help work alongside you on whatever is keeping you up at night. You are not alone. Let’s do this together.

Your First Step

If those stats at the beginning of the video sounded like you, I want you to take the first step right now:

Leave a comment or send me an email with your goal for this quarter and whatever it is that’s keeping you up.

Hopefully what’s keeping you up is not your partner snoring, I can’t fix that, but… the business thing that is keeping you up and stopping you from getting that goal done, I want to hear about that.

Then we’re gonna have a virtual coffee meeting to hash it out.

You’re not alone. Let’s do this work together.

In this post

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May 11, 2026

Only useful emails, sent when I write something new.

No drip sequence, no six-part nurture funnel. Just the one thing I'd tell you if we grabbed coffee this week.
Reach out directly:
nick@wtfmarketing.com