The WTF Marketing Blog
Marketing Strategy
Positioning, messaging, and campaigns that sound like you and actually move people.
Marketing Strategy
Small Business Marketing: The Difference Between Love and Lonely Nights is Seduction
Did you know I met my wife online? As a result, I'm a huge proponent of online dating. So while…
February 26, 2013
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Marketing Strategy
Protecting the Mavericks: the difference between Firestarting and Arson
"Of 40 women who came together at this Women With Big Ideas conference, not one of them could name another…
February 15, 2013
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Marketing Strategy
Are We There Yet? Nick’s Origin Story – Killing Some Dreams To Save Others
This is a bit of a long story - three times longer than I normally post, but I've been hearing…
November 27, 2012
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Marketing Strategy
How to fix US Politics (well, the ads at least)
This year alone, media stations are estimated to bring in $3 billion for political advertisements. While political candidates themselves have…
September 7, 2012
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Marketing Strategy
The Right Way To Ask For Help
Many people have wonderful ideas but no clue how to market them. A few people want to build the next…
August 19, 2012
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Marketing Strategy
I Got Here With Help
Each and every one of us has had those moments. We fall down - whether from exhaustion, lack of commitment,…
August 1, 2012
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Marketing Strategy
Be Kind, Please Rewind
In a world seemingly stuck in perpetual fast-forward, it's time we all take a moment to be kind and rewind.
July 20, 2012
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Marketing Strategy
#$%!: a Guide to Profanity in your Messaging
Chances are, you're reading this in your email - through my newsletter. Chances are, unless you're like me, you don't…
June 27, 2012
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Marketing Strategy
Your Website and Home Depot: How are your Sidewalks?
If you asked me right now to name my six favorite programming languages, I could. Draw a near-perfect blueprint of…
May 7, 2012
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Marketing Strategy
I Hate That – How Extreme Niches Connect You with What Your Ideal Customers Really Want
When I develop my own projects, I immediately seek out folks who absolutely hate it and try to find out…
March 28, 2012
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Marketing Strategy
The Five Things The Bachelor Can Teach Us About Marketing
The Bachelor provides a huge, shallow window into other people's interactions - like people-watching at the mall on steroids. This…
February 28, 2012
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Marketing Strategy
When You Do The Right Thing…
The gray area exists for a reason; everybody thinks they're in the right, even if they're not. The only real…
January 28, 2012
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