The WTF Marketing Blog
Marketing Strategy
Positioning, messaging, and campaigns that sound like you and actually move people.
Marketing Strategy
What Good Is A Marketing Company?
Seriously, what good is a marketing company - or any business for that matter - if it doesn't support its community? After…
February 26, 2014
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Marketing Strategy
Nobody knows what the hell marketing really is… (part 2)
Looking for the first part of this series? Click here. Let's recap the problem: nobody knows what the hell marketing…
February 19, 2014
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Marketing Strategy
Nobody knows what the hell marketing really is… (part 1)
I'd like to talk about something that has always bothered me: that nobody knows what the hell marketing really is. Now,…
February 11, 2014
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Your Customers Aren’t Speaking Your Language (Part 2)
I can prove it, too. I've actually written about this before, but I didn't really tell you what to do…
February 6, 2014
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Marketing Strategy
Don’t have $4M to spend on a Super Bowl ad? No worries.
An estimated 110 million fans watch the Super Bowl (my guess is many of them for the ads, too). Every 30-second…
January 31, 2014
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Marketing Strategy
Baby Blues and Buyers Remorse: Expectations are Everything
This month's Word Carnival topic is Parentpreneurs: What Being a Parent Can Teach You About Business. You might not know…
January 27, 2014
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Marketing Strategy
#MyBad: @Delta is gonna be your new favorite airline
What to do when you make a mistake? It was not a PR move. Federal regulations require Delta honor the…
December 27, 2013
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Marketing Strategy
Problems With Your Website? It’s Probably You.
"I'm the head of this team [...] Nobody’s madder than me about the fact that the website isn’t working as…
December 4, 2013
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Marketing Strategy
Why Colorado Consumer Health Initiative’s Obamacare Ads are Brilliant
There's a lot of slut-shaming happening this week, over this: I talk a lot about how controversy in marketing…
November 13, 2013
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Marketing Strategy
Generation Y (Millennials) have a Branding Problem: Value
Except, there isn't really one. A Generation-Y problem, that is. Not the way you're thinking, at least. There is a Young…
September 24, 2013
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Marketing Strategy
Say… wha?
One of my (former) readers was disturbed enough by my last post and comic on the dangers of slut-shaming as…
May 20, 2013
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Marketing Strategy
What To Do When Your Marketing Project Becomes a Wraith
If you're not a fan of Stargate: Atlantis, you may not know what a Wraith is. They are one of…
March 27, 2013
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