I’ve long been a power-crazed dictator. It’s why I run my own business – and why I enjoyed spending my free time growing up playing SimCity. I was the Mayor of countless cities. Some were awesome examples of wind and solar power and recycling. Some were thriving educational towns. Some were destroyed by UFOs. Hours upon […]
Small Business Marketing: The Difference Between Love and Lonely Nights is Seduction
Did you know I met my wife online? As a result, I’m a huge proponent of online dating. So while I was helping my friend craft his own online dating profile, I started thinking that the folks who do the best in online dating are also the best marketers. (Depending on your personal definition of […]
The Difference Between 2 and 8 Cups of Coffee
One more cup and he gets laser vision or flight depending on his career path. Want this on a coffee mug? Now you can have it…
Protecting the Mavericks: the difference between Firestarting and Arson
“Of 40 women who came together at this Women With Big Ideas conference, not one of them could name another person who had her back durring her career. Your job as an innovator is to protect the next generation of innovators that come up and be mentors and supporters to them as they do their […]
How’d Those New Years Resolutions Go For You?
I didn’t make any New Years Resolutions for 2013. In my mind, that is a kind of resolution: don’t make vague promises about the future when simple, focused action will suffice. Do something focused and simple. Change will happen naturally. (That’s it, I’m starting my own fortune cookie company). Resolutions Are Usually Overreaction in Promise Form […]
Are We There Yet? Nick’s Origin Story – Killing Some Dreams To Save Others
This is a bit of a long story – three times longer than I normally post, but I’ve been hearing a lot lately from struggling freelancers and entrepreneurs. So I think it’s time to share WTF Marketing’s origin story with you. Stick with me, please, especially if you’ve been struggling with your business. Eliminate Hunger […]
Why not try Increasing the Price by 50 Cents Instead?
There are plenty of alternatives to bankruptcy when faced with a strike by your Twinkie-baking workers. To wit: Increasing the price of your product or Changing the packaging/amount supplied per box Stalling until the munchies take hold in Colorado and Washington Reducing the complexity of your product line Reducing the cost of your inputs Reducing […]
It’s The Little Things…
What’s your computer-centric pet peeve?
You Can’t Automate Friendship
Chalk one more “1st World Problem” onto the list: As I was commenting on Annie Sisk’s blog on my iPad while hitting mile #7 on a stationary bike at the gym (that’s right – I multitask like a fuckin’ boss), I sighed in frustration about how much of a pain in the ass filling out […]
Today is the Day to Make a Difference
I don’t usually post two days in a row – but this is important. I push people a lot to escape the tyranny of “the man” by starting a businesses. Problem is, “the man” is us – right? Whether it’s our 9-5 job or skipping lunch and that extra weekend we need to work to […]