Social Media ROI’s not hard to track, you’re just asking the wrong questions

[box style=”blue” text_align=”center”] A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free on Amazon today: – 30 Ways to Bloom Your Online Relationships – Butter and Beast: Inspirational Stories & Recipes to Feed the Entrepreneurial Mind, Body & Soul [/box] A pervasive myth among newbie social media managers […]

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Depression and anxiety are thieves

Somewhat selfishly, I co-opted this month’s Word Carnival topic to talk about mental health. It’s not something we tend to talk about very often and we – collectively, as a race – are drowning to death in denial. Depression and anxiety are thieves. They steal time and experiences away from us. WTF Marketing was founded […]

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Why Colorado Consumer Health Initiative’s Obamacare Ads are Brilliant

There’s a lot of slut-shaming happening this week, over this:   I talk a lot about how controversy in marketing isn’t always a bad thing. Should you actively “court” controversy? For fuck’s sake: NO. Should you stand for whatever it is that you believe in, publicly? Abso-fuckin-lutely. There’s a slew of PR and marketing professionals who say […]

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