Marketing @Microsoft, Kimye, and Shark Tank: Context and Consistency

Context and consistency shape our perceptions, make or break markets, and subsequently shape our purchasing decisions. Don’t believe me? Follow me down this rabbit hole, if you would: Seemingly random idea #1: Microsoft’s marketing is drunk at the wheel Did no one vet Microsoft’s newest marketing campaign? No viewer testing, first? Sara Bareilles’ “Brave” happily […]

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Depression and anxiety are thieves

Somewhat selfishly, I co-opted this month’s Word Carnival topic to talk about mental health. It’s not something we tend to talk about very often and we – collectively, as a race – are drowning to death in denial. Depression and anxiety are thieves. They steal time and experiences away from us. WTF Marketing was founded […]

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