An estimated 110 million fans watch the Super Bowl (my guess is many of them for the ads, too). Every 30-second ad spot costs about $4 million, which is about 4 cents per impression. Simultaneously some of the most expensive and least expensive advertising you can get. A lot of fuss is made over the ads, […]
This month’s Word Carnival topic is Parentpreneurs: What Being a Parent Can Teach You About Business. You might not know this, but I recently became a father. Actually, very few people knew about it… I didn’t even tell my own family until my wife was about 6 months along, so don’t feel bad if you […]
What to do when you make a mistake? It was not a PR move. Federal regulations require Delta honor the prices, so they’re really getting the shaft on this. But, if Delta plays its cards right after what looks like a colossal pricing gaff, they could easily become America’s new sweetheart Airline. Don’t believe me? […]
Late last year I created this fable for some of my friends who were becoming unstable. I couldn’t get the rhyming motif out of my head, I fear it won’t leave me till I am quite dead. I hope you enjoy it (you might if you try), if you’re an entrepreneur it might even bring […]
“I’m the head of this team […] Nobody’s madder than me about the fact that the website isn’t working as well as it should, which means it’s gonna get fixed,” – President Obama, speaking about HealthCare.gov. The man was at the forefront of the most technologically advanced presidential campaign run to date. How many lines of […]
There’s a lot of slut-shaming happening this week, over this: I talk a lot about how controversy in marketing isn’t always a bad thing. Should you actively “court” controversy? For fuck’s sake: NO. Should you stand for whatever it is that you believe in, publicly? Abso-fuckin-lutely. There’s a slew of PR and marketing professionals who say […]
I’m going to let you in on a guilty pleasure of mine: I love reading Urban Dictionary. Urban Dictionary is a place where everyday folks can go and make up a word or phrase, define it, and share it with the world. It’s a perfect barometer of how the internet savvy public views something. You […]
Except, there isn’t really one. A Generation-Y problem, that is. Not the way you’re thinking, at least. There is a Young Person Problem, though. One I’ve been thinking about for a long time. I got so worked up about it, I wrote a whole damn book. The basic premise: with the advent of personal public platforms through […]
This month’s Word Carnival topic features the wildly talented carnies tackling the ins-and-outs and ups-and-downs of referrals. To be honest, it was easier for me to write about time travel and my friend’s death than to wax philosophical about referrals. The whole premise of a referral is so… personal. I mean, it’s almost like me […]
This month’s Word Carnival topic discusses the feeling that you are a total fraud. It’s called Impostor Syndrome. And almost 70% of small business owners have it. From asking for less than you’re worth during contract negotiations to doing just one more revision for a client who just can’t make up their mind, you just […]
