“That’s bullshit,” I looked up and everybody was staring. I’d said it out loud. “Oh, looks like I’m about to get kicked out of another meetup group.” Someone at the meetup had just described using the shitshow known as Instagress to promote their product on Instagram. Basically, this nonsense piece of social media wonkware automatically likes and […]
Hello, there. Been a while, huh? I screwed the pooch by leaving you hanging after I dropped the bomb that Most Marketing is Total Bullshit. Why? I lost my mind when it came to working, work-life balance, and the like. Newsflash: work-life balance is a fucking myth. It doesn’t exist. Yes, you theoretically can “balance” […]
It’s true. Between clients who (having been inundated by the latest guru’s advice) insist on pushing nonsense on a customer that’s not interested – not the right demographic, not the right target market, not the right messaging – and clients who insist on chasing the wrong metrics – numbers that have no tie to business […]
It’s that time of year again. Soon you’re going to see all sorts of affiliate ads floating around for a certain business marketing class with a huuuuuuuuge price tag. You won’t see it on my blog. I hate that affiliate nonsense. I’ve been there, though. I know that terrible pull; the drive of curiosity to know the one secret that […]
It’s that time again – the Word Carnival has come to town. This month’s topic: Dirty Deeds and Due Diligence – what to watch out for in 2015! The New Year is bright with all sorts of new ideas, but in certain circles there’s still plenty of shady tricks and underhanded practices that we think should be […]
A light blue twinkle permeates my vision. A whoosh of air signals that I am no longer standing at the entrance to a “shuttle simulator” ride in Las Vegas’s Star Trek: The Experience. I’ve been transported to the USS Enterprise-D’s transporter room. Starfleet officers stare back at me, visibly relieved that I materialized in one piece. I am not hallucinating. I am not plastered. This is real life. To […]
Almost every morning since Ryland was born, I’ve had breakfast with him and my wife before I start my work day and before he goes to bed, my wife and I read him stories. As another revolution around the sun is coming to a close, consider: rituals and routines are not the same thing. Routines are largely unconscious […]
This month’s Word Carnival is all about Jekyll and Hyde business decisions. That is: perfectly valid yet diametrically opposed views of how businesses should conduct their day to day activities. My beef is with how most small businesses use social media. Experts say small businesses MUST be on Facebook, Twitter, Pinterest, LinkedIn, and on and on and on. Here’s […]
For a long while, I was adamantly opposed to anything that cost WTF Marketing money. Seriously. I was all Scrooge McDuck up in this joint, sans the giant swimming pool full of money and tophat. Even when I started up my first business banking account and had a ridiculously awesome bank card that said “WTF […]
WTF Marketing just turned 5. At the start, I was broke, tired, and having the time of my life. When I first started WTF Marketing in 2009, I was fashioning websites for $350. I knew that $350 wasn’t gonna cut it for long – I was barely making ends meet only two years after I […]
