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The WTF Marketing Blog

Leadership & Headspace

The inner game: decisions, doubt, burnout, and doing the right thing when it costs you.
Woman with a barcode tattooed on her shoulder
Leadership & Headspace

Today is the Day to Make a Difference

I don't usually post two days in a row - but this is important. I push people a lot to…
October 26, 2012
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For Our Burnt-Out Friends
Leadership & Headspace

A public service announcement for our burnt-out friends…

Want this on a t-shirt? Now you can have it... Thanks to you, this PSA hit #3 on the front…
September 13, 2012
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Couple about to kiss, black and white
Leadership & Headspace

How To Avoid Punching People who tell you to Follow Your Passion (and find yours along the way)

When your passions aren't naturally things you can turn into products or services, the advice to follow your passions sounds…
September 11, 2012
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Exasperated man with his hand over his face
Leadership & Headspace

And the horse you rode in on…

You can't (and wont) trust an expert's solution to a problem you can't understand.
July 25, 2012
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Artist making a chalk drawing on the pavement
Leadership & Headspace

Art, Craft, and Commodity – Quirks Create the Business

The E-Myth style of systemization only works for assembly workers. Quirks are the things that make Art and Craft so…
May 30, 2012
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The Specialist
Leadership & Headspace

Cement Patch, Glitter Glue, and Spreading your Specialty

You don't pay your friend to operate on you after reading WebMD, right? So - why would you operate on…
May 15, 2012
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Banana with you suck written on the peel
Leadership & Headspace

Dickish Behavior is Addicting

Dickish behavior is an addiction and it takes work to compensate for it - and the bad news: there's no…
July 25, 2011
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Black-and-white photo of legs walking across an open field
Leadership & Headspace

Guest Post: Good Judgment Comes from Experience

It can be hard to document these life lessons without being cynical or harsh or just plain mean.
May 16, 2011
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Man in a red cape posing like a superhero
Leadership & Headspace

A New-Age Superhero

What does a new-age superhero look like to you?
May 11, 2011
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Grinning man pinching his fingers together at the camera
Leadership & Headspace

The Opposite of Gratitude – The 2% Grudge

Make a note that when you see The 2% Grudge emerge, you should kindly ask your fellow business owner to…
March 3, 2011
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Small wooden garden shed among trees
Leadership & Headspace

Sat On By The Elephant

50% actionable educated guessing, 25% analytics, 25% emotion.
January 16, 2011
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Architectural model of a city
Leadership & Headspace

Projections

We can't live in fear of the future. But we do have to own the consequences of our actions when…
January 3, 2011
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