When I learned that DeForest Kelley died, I had this gnawing pit in my stomach. Like something truly unique and special would be gone, forever. James Doohan’s death inspired a similar feeling. When I learned that they were retiring the space shuttle program, there it was again. I have that same feeling today.
This is what social media is. It’s not a race for fans, followers, friends, views, or subscribers, like those things are a scarce and limited resource. They’re not. Here’s what is rare: actual relationships that require and earn attention from both parties.
With enough tenacity, enough small victories, enough follow-through, you can do anything. The problem? Most people aim too low for enough.
You know how to recognize the people you want to sell to – because they’re just like you.
We owe it to ourselves and the people we lost to remember this day for more than the pain that was inflicted 10 years ago. It serves as a reminder of the importance and preciousness of each of our lives.
What emotional stage, if any, are you setting for your product, your service, your business? Does the emotion you’re trying to convey match the one your customers are associating with you? If you’re not able to answer those questions, you haven’t positioned yourself.
There are dark days when the cashflow stops and those bills are looming and the way out isn’t clear. Those are the days when you feel like you’re in it alone. You’re not. The only way out is through.
Don’t believe me? OK. Fine. Let me give you an interactive demonstration. Ready your smart phone, dear reader!
Try putting a Captain Kirk fan in the same room as a Captain Picard fan. Then, just for fun, bring in someone who marked “Jedi” as their religion on the census. Three, seemingly sane people, will quickly become a riotous herd of angry geeks in the absence of reason.
The one in which I present you with a tale of two very different software updates.