When I learned that DeForest Kelley died, I had this gnawing pit in my stomach. Like something truly unique and special would be gone, forever. James Doohan’s death inspired a similar feeling. When I learned that they were retiring the space shuttle program, there it was again. I have that same feeling today.
Aim for One
This is what social media is. It’s not a race for fans, followers, friends, views, or subscribers, like those things are a scarce and limited resource. They’re not. Here’s what is rare: actual relationships that require and earn attention from both parties.
Screw Doom and Gloom. I’m Excited!
With enough tenacity, enough small victories, enough follow-through, you can do anything. The problem? Most people aim too low for enough.
Ideal Customers? Think Again – Find the Jerks
You know how to recognize the people you want to sell to – because they’re just like you.
Good Words Build Great Ideas
We owe it to ourselves and the people we lost to remember this day for more than the pain that was inflicted 10 years ago. It serves as a reminder of the importance and preciousness of each of our lives.
The Right Emotions for the Right Product
What emotional stage, if any, are you setting for your product, your service, your business? Does the emotion you’re trying to convey match the one your customers are associating with you? If you’re not able to answer those questions, you haven’t positioned yourself.
Ugly Business
There are dark days when the cashflow stops and those bills are looming and the way out isn’t clear. Those are the days when you feel like you’re in it alone. You’re not. The only way out is through.
Hacking QR Codes: I’m a QR Code Pirate and I’ll Make You See Booty
Don’t believe me? OK. Fine. Let me give you an interactive demonstration. Ready your smart phone, dear reader!
Equal and Opposite Community Reactions
Try putting a Captain Kirk fan in the same room as a Captain Picard fan. Then, just for fun, bring in someone who marked “Jedi” as their religion on the census. Three, seemingly sane people, will quickly become a riotous herd of angry geeks in the absence of reason.
Angry Nerds and Violating Expectations
The one in which I present you with a tale of two very different software updates.