You know how to recognize the people you want to sell to – because they’re just like you.
Ideal Customers? Think Again – Find the Jerks

You know how to recognize the people you want to sell to – because they’re just like you.
We owe it to ourselves and the people we lost to remember this day for more than the pain that was inflicted 10 years ago. It serves as a reminder of the importance and preciousness of each of our lives.
What emotional stage, if any, are you setting for your product, your service, your business? Does the emotion you’re trying to convey match the one your customers are associating with you? If you’re not able to answer those questions, you haven’t positioned yourself.
There are dark days when the cashflow stops and those bills are looming and the way out isn’t clear. Those are the days when you feel like you’re in it alone. You’re not. The only way out is through.
The one in which I present you with a tale of two very different software updates.
Getting stuck because of another person sucks. And it sucks more when that person is an punk. Here are a few of the ones I’ve encountered and how to deal with them.
Trust your instincts – they’re finely-honed senses dedicated to protecting your ass from the tiger (or client) about to eat you.
Having been born with the ability to deliver a fierce written bitchslap – the likes of which is now feared on three continents – I tilted at quite a few windmills of perceived wrong in my time
I’m going to start asking myself, does this make me feel like a WHORE?
What if we actually shut up for once and let our customers and friends to the speaking for us, to the people who mattered – and were most likely to buy and care? People who will be honest about our benefits and faults on our behalf.