You know how to recognize the people you want to sell to – because they’re just like you.
Ideal Customers? Think Again – Find the Jerks
Good Words Build Great Ideas
We owe it to ourselves and the people we lost to remember this day for more than the pain that was inflicted 10 years ago. It serves as a reminder of the importance and preciousness of each of our lives.
The Right Emotions for the Right Product
What emotional stage, if any, are you setting for your product, your service, your business? Does the emotion you’re trying to convey match the one your customers are associating with you? If you’re not able to answer those questions, you haven’t positioned yourself.
Ugly Business
There are dark days when the cashflow stops and those bills are looming and the way out isn’t clear. Those are the days when you feel like you’re in it alone. You’re not. The only way out is through.
Angry Nerds and Violating Expectations
The one in which I present you with a tale of two very different software updates.
Five Types of Punks and What To Do About Them
Getting stuck because of another person sucks. And it sucks more when that person is an punk. Here are a few of the ones I’ve encountered and how to deal with them.
Why Freelancers Get Jaded: A Tale of Two Non-Clients
Trust your instincts – they’re finely-honed senses dedicated to protecting your ass from the tiger (or client) about to eat you.
A Toolkit For Bitchslapping
Having been born with the ability to deliver a fierce written bitchslap – the likes of which is now feared on three continents – I tilted at quite a few windmills of perceived wrong in my time
Learning To Say No
I’m going to start asking myself, does this make me feel like a WHORE?
An Ugly Post About An Ugly Topic: Marketing by Screaming
What if we actually shut up for once and let our customers and friends to the speaking for us, to the people who mattered – and were most likely to buy and care? People who will be honest about our benefits and faults on our behalf.