Did you know WTF Marketing has a new podcast? Wait! Before you roll your eyes at the idea of yet-another-thing™ to distract you from binge-watching the next season of Ted Lasso, chill: the WTF Marketing podcast is bite-sized (10 minutes or less) with actionable tips in each episode so you know exactly what to do […]
Connecting communities and people together is more important now than ever. We’ve all lost our “third place” – that place that isn’t either work or home. Hell, most of us have lost our “second place” in layoffs or office closures – and if this is you, you need to read last week’s post on surviving […]
Howdy! It took a global pandemic for me to start blogging again, so there’s that. Over the last two years of not blogging, I’ve been doing a deep-dive in lead organizing Fort Collins Comic Con and Fort Collins Startup Week, along with a lot of course building for small businesses on Skillshare. This week I’m […]
“That’s bullshit,” I looked up and everybody was staring. I’d said it out loud. “Oh, looks like I’m about to get kicked out of another meetup group.” Someone at the meetup had just described using the shitshow known as Instagress to promote their product on Instagram. Basically, this nonsense piece of social media wonkware automatically likes and […]
Hello, there. Been a while, huh? I screwed the pooch by leaving you hanging after I dropped the bomb that Most Marketing is Total Bullshit. Why? I lost my mind when it came to working, work-life balance, and the like. Newsflash: work-life balance is a fucking myth. It doesn’t exist. Yes, you theoretically can “balance” […]
It’s true. Between clients who (having been inundated by the latest guru’s advice) insist on pushing nonsense on a customer that’s not interested – not the right demographic, not the right target market, not the right messaging – and clients who insist on chasing the wrong metrics – numbers that have no tie to business […]
It’s that time of year again. Soon you’re going to see all sorts of affiliate ads floating around for a certain business marketing class with a huuuuuuuuge price tag. You won’t see it on my blog. I hate that affiliate nonsense. I’ve been there, though. I know that terrible pull; the drive of curiosity to know the one secret that […]
[box style=”blue” text_align=”center”] A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free on Amazon today: – 30 Ways to Bloom Your Online Relationships – Butter and Beast: Inspirational Stories & Recipes to Feed the Entrepreneurial Mind, Body & Soul [/box] A pervasive myth among newbie social media managers […]
It’s that time again – the Word Carnival has come to town. This month’s topic: Dirty Deeds and Due Diligence – what to watch out for in 2015! The New Year is bright with all sorts of new ideas, but in certain circles there’s still plenty of shady tricks and underhanded practices that we think should be […]
New year, new plan. If you’re getting back to work today, here are the first 5 things I’d do this week: Write down, from scratch, what you know about your customers. Who they are, what they say, where they shop, what they like, what they read, what they believe – and most importantly: what stories they […]
