Social Media ROI’s not hard to track, you’re just asking the wrong questions

February 13, 2015 / Nick Armstrong / Business Life, The Business of BS / 6 Comments

[box style=”blue” text_align=”center”] A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free on Amazon today: – 30 Ways to Bloom Your Online Relationships – Butter and Beast: Inspirational Stories & Recipes to Feed the Entrepreneurial Mind, Body & Soul [/box] A pervasive myth among newbie social media managers […]

How to fix US Politics (well, the ads at least)

September 7, 2012 / Nick Armstrong / The Business of BS / No Comments

This year alone, media stations are estimated to bring in $3 billion for political advertisements. While political candidates themselves have an agreed-upon rate that they can pay, super PACs do not and in fact sometimes pay more than four times the standard rate for advertisements. Like a drunk virgin on prom night, the media stations […]

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