Chances are, you’re reading this in your email – through my newsletter. Chances are, unless you’re like me, you don’t see explicatives in your email very often.
The E-Myth style of systemization only works for assembly workers. Quirks are the things that make Art and Craft so artsy and craftsy. The very thing that grinds the gears of the business crowd, the thing that forces artists to create outside of the systemic, and craftspeople to seek out new venues and audiences is the thing that prevents them from being assembly workers.
You don’t pay your friend to operate on you after reading WebMD, right? So – why would you operate on your website after reading an HTML book?
If you asked me right now to name my six favorite programming languages, I could. Draw a near-perfect blueprint of the USS Enterprise-D’s bridge? OK. Create a marketing plan for a small business around FourSquare and Facebook? No problem. Recite Hamlet in Klingon? You got it. Ask me to pick out a cement patch that will work well in Colorado weather. I will make a face like this.
The inherent danger of doing everything yourself is that your project will never get done. Your idea will never escape your head – even if you are ridiculously talented, even if you have all the time in the world – without help, your idea will only ever be a shadow of itself.
When I develop my own projects, I immediately seek out folks who absolutely hate it and try to find out why. Not so I can convert them, but so I can understand who I’m delighting and who I’m forsaking.
Every once in a while, I encounter something truly magical on the Internet. I believe this is one of those things.
The Bachelor provides a huge, shallow window into other people’s interactions – like people-watching at the mall on steroids. This season’s Bachelor is particularly interesting because most of the things we’re learning about Ben and his Bachelorettes can be applied to business.
In the game and beyond, they add a lot of value to our community. Lots of great ideas for charities or businesses wanting to connect more with their community, and it all starts with associations.
The gray area exists for a reason; everybody thinks they’re in the right, even if they’re not. The only real question is – how much does your community value your input?