So there they were – two black smudges. Unfinished work and smudges. My mortal enemies.
And the horse you rode in on…
You can’t (and wont) trust an expert’s solution to a problem you can’t understand.
#$%!: a Guide to Profanity in your Messaging
Chances are, you’re reading this in your email – through my newsletter. Chances are, unless you’re like me, you don’t see explicatives in your email very often.
Art, Craft, and Commodity – Quirks Create the Business
The E-Myth style of systemization only works for assembly workers. Quirks are the things that make Art and Craft so artsy and craftsy. The very thing that grinds the gears of the business crowd, the thing that forces artists to create outside of the systemic, and craftspeople to seek out new venues and audiences is the thing that prevents them from being assembly workers.
Cement Patch, Glitter Glue, and Spreading your Specialty
You don’t pay your friend to operate on you after reading WebMD, right? So – why would you operate on your website after reading an HTML book?
Your Website and Home Depot: How are your Sidewalks?
If you asked me right now to name my six favorite programming languages, I could. Draw a near-perfect blueprint of the USS Enterprise-D’s bridge? OK. Create a marketing plan for a small business around FourSquare and Facebook? No problem. Recite Hamlet in Klingon? You got it. Ask me to pick out a cement patch that will work well in Colorado weather. I will make a face like this.
The Danger of Doing Everything Yourself
The inherent danger of doing everything yourself is that your project will never get done. Your idea will never escape your head – even if you are ridiculously talented, even if you have all the time in the world – without help, your idea will only ever be a shadow of itself.
I Hate That – How Extreme Niches Connect You with What Your Ideal Customers Really Want
When I develop my own projects, I immediately seek out folks who absolutely hate it and try to find out why. Not so I can convert them, but so I can understand who I’m delighting and who I’m forsaking.
Google’s Auto-Captioning Remix of My Ignite Talks
Every once in a while, I encounter something truly magical on the Internet. I believe this is one of those things.
The Five Things The Bachelor Can Teach Us About Marketing
The Bachelor provides a huge, shallow window into other people’s interactions – like people-watching at the mall on steroids. This season’s Bachelor is particularly interesting because most of the things we’re learning about Ben and his Bachelorettes can be applied to business.