Naming Basics for Brands, Products, and Services
Name your brand, products, and services in about 10 minutes, no domain purchases required. Includes the Dum Dum Sucker Test for stress-testing a name early.
- 15 video lessons, watch in any order
- A class project you can apply to real work
- Lifetime access — including future updates
- Works on phone, tablet, or laptop
What this class is
Your brand name is a memorable hook in your customer's mind -- it tells a story, paints a picture, and conveys values. In this class, I'll teach you how to name your brand, products, and services well in about 10 minutes, no domain purchases required.
We cover a 5-minute brainstorm, emotional resonance, the "Dum Dum Sucker Test" for stress-testing names early, vetting availability before you buy a domain, and owning the name you pick -- plus real case studies from actual businesses.
What you’ll walk away with
- 01
Generate a usable shortlist of names in a five-minute brainstorm.
- 02
Stress-test a name with the Dum Dum Sucker Test before you fall in love with it.
- 03
Check availability and ownership without buying a domain to find out.
- 04
Course-correct a name that's already out in the world.
Everything in the class
15 lessons plus a class project, start to finish.
- 01Intro
- 02The 5 Minute Brainstorm
- 03Emotion
- 04Who is it For
- 05Dum Dum Sucker Test
- 06Vetting Available Names
- 07Owning Your Name
- 08Course Correction
- 09Case Study – WTF Marketing
- 10Case Study – Brian
- 11Case Study – Larry
- 12Case Study – Lucas
- 13Wrapping Up the Exercise
- 14Bonus Questions
- 15Wrapping Up
- 16Class Project: Name SomethingSubmitted in the classroom and reviewed.Project
Who’s teaching this
I'm the Geek-in-Chief of WTF Marketing. I've rebuilt profitability for a mom-and-pop shop that was $60K in operational debt and helped a client generate $200K+ on a single product through better strategy. I'm also the Executive Director of Howdy Neighbor Events, a 501(c)(3) driving $1M+ in projected annual economic impact for Fort Collins.
More about NickCoached support puts a real person on your actual work. $297 once. Three sessions, six months to use them.
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