Intro To PR
Storytelling Pays in Marketing.
The difference between marketing, PR, and branding, and how to build story-driven content that earns attention instead of stealing it.
- 9 video lessons, watch in any order
- A class project you can apply to real work
- Lifetime access — including future updates
- Works on phone, tablet, or laptop
What this class is
Do you struggle to create a brand that people pay attention to and care about? Do you find yourself staring at a blank page with no idea how to create cool content? Do you want to avoid rinse-and-repeating the same old marketing tactics and build events, content, and promotions that can't be ignored?
This class walks through the difference between marketing, PR, and branding, what actually makes a story worth telling, and how to build story-driven and user-based content that earns attention instead of stealing it.
What you’ll walk away with
- 01
Tell marketing, PR and branding apart, and know which one you actually need.
- 02
Build stories that earn attention instead of stealing it.
- 03
Choose customer stories over influencer spend, and know why they outperform.
- 04
Handle branded content you don't control.
Everything in the class
9 lessons plus a class project, start to finish.
- 01Intro to PR: Storytelling Pays in Marketing – Welcome!
- 02Marketing vs PR vs Branding
- 03What Makes For Good Stories
- 04Earned Attention vs Stolen Attention
- 05Actions Speak Louder Than Content
- 06Why User-Based Content Wins Over Influencer Marketing
- 07Growing Solid Story-based Content
- 08Branded Content – Not Always Under Your Control
- 09Wrap-Up
- 10Class Project: Outline Your Brand StorySubmitted in the classroom and reviewed.Project
Who’s teaching this
I'm the Geek-in-Chief of WTF Marketing. I've rebuilt profitability for a mom-and-pop shop that was $60K in operational debt and helped a client generate $200K+ on a single product through better strategy. I'm also the Executive Director of Howdy Neighbor Events, a 501(c)(3) driving $1M+ in projected annual economic impact for Fort Collins.
More about NickCoached support puts a real person on your actual work. $297 once. Three sessions, six months to use them.
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