Connecting communities and people together is more important now than ever. We’ve all lost our “third place” – that place that isn’t either work or home. Hell, most of us have lost our “second place” in layoffs or office closures – and if this is you, you need to read last week’s post on surviving […]
How to Survive Working at Home
Howdy! It took a global pandemic for me to start blogging again, so there’s that. Over the last two years of not blogging, I’ve been doing a deep-dive in lead organizing Fort Collins Comic Con and Fort Collins Startup Week, along with a lot of course building for small businesses on Skillshare. This week I’m […]
Social Media ROI’s not hard to track, you’re just asking the wrong questions
[box style=”blue” text_align=”center”] A quick note: I was recently published in 2 books by Tea Silvestre of Story Bistro. One is free on Amazon today: – 30 Ways to Bloom Your Online Relationships – Butter and Beast: Inspirational Stories & Recipes to Feed the Entrepreneurial Mind, Body & Soul [/box] A pervasive myth among newbie social media managers […]
Don’t be Scrooge McDuck when it comes to investing in your business
For a long while, I was adamantly opposed to anything that cost WTF Marketing money. Seriously. I was all Scrooge McDuck up in this joint, sans the giant swimming pool full of money and tophat. Even when I started up my first business banking account and had a ridiculously awesome bank card that said “WTF […]
When Someone Steals Your Work (updated 6/4/14)
A friend recently discovered one of my comics (Are You Burnt Out?) posted over on Cheezburger with my logo removed from it. Essentially, somebody took my signature off my painting. Turns out, some folks in the UK decided to crop out my logo and post the comic as their own. Somebody else who thought it […]
Depression and anxiety are thieves
Somewhat selfishly, I co-opted this month’s Word Carnival topic to talk about mental health. It’s not something we tend to talk about very often and we – collectively, as a race – are drowning to death in denial. Depression and anxiety are thieves. They steal time and experiences away from us. WTF Marketing was founded […]
Your Customers Aren’t Speaking Your Language (Part 2)
I can prove it, too. I’ve actually written about this before, but I didn’t really tell you what to do about it. I will, today. But first, a brief aside – one of my heroes is Leo Laporte: Before he started his own freakin’ network, Leo ran a show on TechTV (which later became ZDNet) […]
Don’t have $4M to spend on a Super Bowl ad? No worries.
An estimated 110 million fans watch the Super Bowl (my guess is many of them for the ads, too). Every 30-second ad spot costs about $4 million, which is about 4 cents per impression. Simultaneously some of the most expensive and least expensive advertising you can get. A lot of fuss is made over the ads, […]
Baby Blues and Buyers Remorse: Expectations are Everything
This month’s Word Carnival topic is Parentpreneurs: What Being a Parent Can Teach You About Business. You might not know this, but I recently became a father. Actually, very few people knew about it… I didn’t even tell my own family until my wife was about 6 months along, so don’t feel bad if you […]
Twas the Night Before Christmas: The Entrepreneur Version
Late last year I created this fable for some of my friends who were becoming unstable. I couldn’t get the rhyming motif out of my head, I fear it won’t leave me till I am quite dead. I hope you enjoy it (you might if you try), if you’re an entrepreneur it might even bring […]