How often do you start at the execution (Just Do It) phase for every-day tasks? Almost always, right? Some things just don’t need goals, a strategy, or tactics to accomplish – like feeding the cat.
It’s hard to fight convention, the “right way” everyone knows (like play an E chord). Traditional wisdom demands you play the chord the right way. Traditional wisdom would have been wrong – 22 Grammys wrong.
Without inherent honesty about accurate and fair pricing, someone’s getting screwed. Without trust, it’s only natural to assume you are the one getting screwed, even if this isn’t the case.