Almost every morning since Ryland was born, I’ve had breakfast with him and my wife before I start my work day and before he goes to bed, my wife and I read him stories. As another revolution around the sun is coming to a close, consider: rituals and routines are not the same thing. Routines are largely unconscious […]
Your Customers Aren’t Speaking Your Language (Part 2)
I can prove it, too. I’ve actually written about this before, but I didn’t really tell you what to do about it. I will, today. But first, a brief aside – one of my heroes is Leo Laporte: Before he started his own freakin’ network, Leo ran a show on TechTV (which later became ZDNet) […]
Don’t have $4M to spend on a Super Bowl ad? No worries.
An estimated 110 million fans watch the Super Bowl (my guess is many of them for the ads, too). Every 30-second ad spot costs about $4 million, which is about 4 cents per impression. Simultaneously some of the most expensive and least expensive advertising you can get. A lot of fuss is made over the ads, […]
Baby Blues and Buyers Remorse: Expectations are Everything
This month’s Word Carnival topic is Parentpreneurs: What Being a Parent Can Teach You About Business. You might not know this, but I recently became a father. Actually, very few people knew about it… I didn’t even tell my own family until my wife was about 6 months along, so don’t feel bad if you […]
#MyBad: @Delta is gonna be your new favorite airline
What to do when you make a mistake? It was not a PR move. Federal regulations require Delta honor the prices, so they’re really getting the shaft on this. But, if Delta plays its cards right after what looks like a colossal pricing gaff, they could easily become America’s new sweetheart Airline. Don’t believe me? […]
Why Colorado Consumer Health Initiative’s Obamacare Ads are Brilliant
There’s a lot of slut-shaming happening this week, over this: I talk a lot about how controversy in marketing isn’t always a bad thing. Should you actively “court” controversy? For fuck’s sake: NO. Should you stand for whatever it is that you believe in, publicly? Abso-fuckin-lutely. There’s a slew of PR and marketing professionals who say […]
Generation Y (Millennials) have a Branding Problem: Value
Except, there isn’t really one. A Generation-Y problem, that is. Not the way you’re thinking, at least. There is a Young Person Problem, though. One I’ve been thinking about for a long time. I got so worked up about it, I wrote a whole damn book. The basic premise: with the advent of personal public platforms through […]
Leave the Past in the Past: A Lesson from Star Trek
A question small business owners get asked a lot: “If you could go back in time to your first day in business, what would you tell yourself?” In fact, it’s this month’s Word Carnival topic. My answer might surprise you, but I would tell myself absolutely nothing. See, in Star Trek, they have this rule […]
Say… wha?
One of my (former) readers was disturbed enough by my last post and comic on the dangers of slut-shaming as a defense to plagiarism to send me an email about it. They asked me two questions: Why would I want to publicly out my ex wife on her infidelity AND her copyright infringement (and why would I […]
What To Do When Your Marketing Project Becomes a Wraith
If you’re not a fan of Stargate: Atlantis, you may not know what a Wraith is. They are one of the most terrifying baddies ever conceived of in SciFi. Their basic M.O.: they suck the life out of their victims to heal themselves, live forever as a result, and have turned the Pegasus galaxy into […]