It’s 9:21 AM on Tuesday April 23rd and I’m working on my slides for a three-day training I’m going to be giving tomorrow. I’m in my PJs and slippers. Enjoying my third cup of coffee. My cell phone goes off (which I don’t notice, because I hate the phone and leave it on mute most […]
Freelancers, Small Business Owners: Don’t Accept Less Than What You’re Worth For Any Job. Small Business Owners: Pay People What They’re Worth. I’d like to tell you a story. A local business, who I will not name (because I don’t believe they actually intended harm or knew how bad “spec work” requests are), decided that […]
If you’re not a fan of Stargate: Atlantis, you may not know what a Wraith is. They are one of the most terrifying baddies ever conceived of in SciFi. Their basic M.O.: they suck the life out of their victims to heal themselves, live forever as a result, and have turned the Pegasus galaxy into […]
I’ve long been a power-crazed dictator. It’s why I run my own business – and why I enjoyed spending my free time growing up playing SimCity. I was the Mayor of countless cities. Some were awesome examples of wind and solar power and recycling. Some were thriving educational towns. Some were destroyed by UFOs. Hours upon […]
Did you know I met my wife online? As a result, I’m a huge proponent of online dating. So while I was helping my friend craft his own online dating profile, I started thinking that the folks who do the best in online dating are also the best marketers. (Depending on your personal definition of […]
“Of 40 women who came together at this Women With Big Ideas conference, not one of them could name another person who had her back durring her career. Your job as an innovator is to protect the next generation of innovators that come up and be mentors and supporters to them as they do their […]
I didn’t make any New Years Resolutions for 2013. In my mind, that is a kind of resolution: don’t make vague promises about the future when simple, focused action will suffice. Do something focused and simple. Change will happen naturally. (That’s it, I’m starting my own fortune cookie company). Resolutions Are Usually Overreaction in Promise Form […]
This is a bit of a long story – three times longer than I normally post, but I’ve been hearing a lot lately from struggling freelancers and entrepreneurs. So I think it’s time to share WTF Marketing’s origin story with you. Stick with me, please, especially if you’ve been struggling with your business. Eliminate Hunger […]
Chalk one more “1st World Problem” onto the list: As I was commenting on Annie Sisk’s blog on my iPad while hitting mile #7 on a stationary bike at the gym (that’s right – I multitask like a fuckin’ boss), I sighed in frustration about how much of a pain in the ass filling out […]
Have you ever heard the limerick about the Plumber’s Leaky House? It goes something like: The best plumber in town, whose work is quite renown, sleeps soft and sound, in a house soaked year-round. In other words: a professional who works so hard on his client’s problems he never fixes his own. Sound familiar? For a long […]
