Like an alzheimer patient oscillating between two Starbucks on opposite corners – we keep on clicking on. And on. And on. Have you tried their Salted Carmel Mocha? It’s delicious. But if you’re in Fort Collins, nothing beats the Honey Vanilla Latte from Cafe Ardour.
Trust me, while I’d have no reservations about chilling in a park all day, working on my laptop – a lot of folks don’t have that kind of time or luxury. Meanwhile, we wish we could do something to help, but we don’t know what – and then we get on with our day while you’re getting zip-cuffed in the park.
This is what social media is. It’s not a race for fans, followers, friends, views, or subscribers, like those things are a scarce and limited resource. They’re not. Here’s what is rare: actual relationships that require and earn attention from both parties.
Don’t believe me? OK. Fine. Let me give you an interactive demonstration. Ready your smart phone, dear reader!
They want your attention, your interaction; apathetic silence is the polar opposite of that.
If you’re trying to build a community, or launch an Internet marketing or social media campaign, ask yourself why.
If Alexander Graham Bell were alive today, do you suppose he’d call himself a Telephone Guru? Probably not. In fact, no one does.
I might be a jerk, but I know an inauthentic tactic when I see one and squeeze pages are definitely sleaze-ridden.
