This is what social media is. It’s not a race for fans, followers, friends, views, or subscribers, like those things are a scarce and limited resource. They’re not. Here’s what is rare: actual relationships that require and earn attention from both parties.
If you’re trying to build a community, or launch an Internet marketing or social media campaign, ask yourself why.
Leaders who think it’s all about them have lost their way. Building a community requires a lot more than a charismatic leader. It’s one part leader, one part content or cause, and a bagillion parts the community itself. That’s the challenge we have as leaders – actually doing what we’re supposed to do. Our job […]
Always Be Crediting. If you aren’t giving credit to the people who’ve helped you get this far, they’re not going to help you go farther. (Header photo: Thank You by hellojenuine)
