When You Tell A Bad Story with your Business

May 10, 2011 / Nick Armstrong / Business Storyteller, Too Real To Be Fake / 2 Comments

I was there for 45 minutes after shopping for 2 minutes, and then left with nothing – and, this wasn’t the bad news. If that’s the story you’re telling about your business, whether it’s big or small, you’ll be going the way of Ultimate Electronics, CompUSA, and Linnens ‘N’ Things soon enough.

Dear HR: Stop Hazing Job Applicants

Screening is one thing, but when it goes beyond screening to hazing, it’s just pathetic. So, Human Resources, pretty please – stop hazing your job applicants.

It Just Works vs The Alternative

January 14, 2011 / Nick Armstrong / Digital Gunslinger, Geek Superhero, Social Media and Marketing / 2 Comments

When something just works, you don’t have to convince people to use it.

Brides, Burns, and Bed Bath and Beyond

December 11, 2010 / Nick Armstrong / Personal / 5 Comments

Stacy and I might have been new at this registry stuff, but we knew what we wanted. And we wanted the zappy gun.

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As a start-up company, I approached Nick to get better understanding of online/social networking tools to use in my marketing. In a couple of hours I had a good understanding, solid ideas – including a secondary market – and some first steps. His report of the meeting was concise, included a solid strategy, and had several ideas to implement. I feel I am on the right track and have an honest expectation of what it will take to achieve some success. I consider Nick a resource that I will continually tap as I move forward.

Ken LiniMyOwnAnswer.com

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