Case Study – Lucas – WTF Marketing

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Return to course: Naming Basics for Brands, Products, and Services WTF Marketing

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Naming Basics for Brands, Products, and Services

Intro
The 5 Minute Brainstorm
Emotion
Who is it For
Dum Dum Sucker Test
Vetting Available Names
Owning Your Name
Course Correction
Case Study - WTF Marketing
Case Study - Brian
Case Study - Larry
Case Study - Lucas
Class Project
Bonus Questions
Wrapping Up

Case Study – Lucas

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