Earned Attention vs Stolen Attention – WTF Marketing

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Return to course: Intro To PR: Storytelling Pays in Marketing WTF Marketing

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Intro To PR: Storytelling Pays in Marketing

Intro to PR: Storytelling Pays in Marketing - Welcome!
Marketing vs PR vs Branding
What Makes For Good Stories
Earned Attention vs Stolen Attention
Actions Speak Louder Than Content
Why User-Based Content Wins Over Influencer Marketing
Growing Solid Story-based Content
Branded Content - Not Always Under Your Control
Wrap-Up and Final Project

Earned Attention vs Stolen Attention

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