If you’re trying to build a community, or launch an Internet marketing or social media campaign, ask yourself why.
Leaders who think it’s all about them have lost their way. Building a community requires a lot more than a charismatic leader. It’s one part leader, one part content or cause, and a bagillion parts the community itself. That’s the challenge we have as leaders – actually doing what we’re supposed to do. Our job […]
As it turns out, it’s ridiculously easy for a leader to destroy a community.