Can You Hear Me Now? How to make sure you and your customers are speaking the same language (you probably aren’t)

I’m going to let you in on a guilty pleasure of mine: I love reading Urban Dictionary. Urban Dictionary is a place where everyday folks can go and make up a word or phrase, define it, and share it with the world. It’s a perfect barometer of how the internet savvy public views something. You […]

Read More

What Your Small Business Can Learn About How EA Games Tanked The Multi-Million Dollar SimCity Brand

I’ve long been a power-crazed dictator. It’s why I run my own business – and why I enjoyed spending my free time growing up playing SimCity. I was the Mayor of countless cities. Some were awesome examples of wind and solar power and recycling. Some were thriving educational towns. Some were destroyed by UFOs. Hours upon […]

Read More